I Solve Problems People Don’t Want to Admit Exist.

Hi, I’m Muhammad Zaid Arif. I specialize in UX research, design, and making life suck a little less. Whether it’s fixing a broken election booth system or redesigning a crime reporting platform that feels more like shouting into the void, I’m here to solve the tough stuff.

What gets me up in the morning? Using data, empathy, and a little bit of stubbornness to design systems that don’t just work but actually feel like they belong in the real world.

Research Nerd: Interviews, participatory design, Python data analysis, A/B testing—I’ve got it covered.

Problem-Solver: If it’s messy, chaotic, and no one else wants to touch it, I’m in.

Big Picture Thinker: I’m not here to push pixels; I’m here to build systems that people actually want to use.

Check out my work. Or don’t. But if you want someone who gives a damn about what they create, click below.

See My Work
Example Image 1
Smartphone TV Remote
Example Image 2
ICCIT Department Website
Example Image 3
Treasure Hunt Board Game
Example Image 4
Virtual Concert