UX Researcher • Systems & Platform Design
Muhammad Zaid Arif
I research and design digital systems where incentives, power, and user behavior intersect — with a focus on platform UX, evidence-driven decisions, and high-stakes contexts.
Selected Projects
Children & Deceptive Design in Games
Systems-level UX research examining how children perceive manipulative design and why awareness alone fails in incentive-driven platforms.
View case study →Smart TV Navigation via Smartphone Remote
Data-driven interaction redesign using benchmarking, A/B testing, and statistical analysis to reduce navigation cost.
View case study →Institutional Website Redesign (ICCIT)
Research-led information architecture redesign addressing usability failures in a high-stakes academic decision-making context.
View case study →